"All I want for Christmas is… JOY"
by JOY Bomb London (Aka artist Amy Broch)
Plug back into JOY - A new interactive art installation that invites the public to have Fun for Fun’s sake.
Thursday 3rd December – Sunday 3rd January
Live actors will be on site 12-8 pm on Friday 18th and Saturday 19th
Wednesday 23rd (Cancelled due to Covid restrictions)
Christmas Eve from 10-1pm (Cancelled due to Covid restrictions)
Saturday 2nd and Sunday 3rd from 12-8pm
Ground floor window
48 Brook Street, Mayfair, London, W1K 5DR
This December, JOY Bomb London (artist Amy Broch) is back and inviting Londoners to peel themselves away from the cold, grey streets and heavy skies of 2020, to press their noses against the warm glass of the JOY Bomb purple pocket of the universe. Broch has created a playful art installation where whimsical characters become alive and interact with the public, to create joy bombs, an artistic equivalent to photo bombing.
Drawing inspiration from childhood nostalgia, pop culture, and the irreverent contents of Broch's shimmering candy-coated brain, this pop-up encourages the public to connect and enjoy a little silliness and laugh away the worries that 2020 brought them. This limited-time-only pop-up art installation on London's prestigious Brook Street offers a welcome break from reality. It's blueberry spirit, and helium-light delights whisk the viewer away to a friskier place: a world where fruity desserts nestle into pink and purple fur, balloons are super-sized, and lilac reigns supreme.
Many Scientists believe that a good laugh is a break for your brain; it can restore hope and revive optimism. The drive behind each multi-sensory installation to date is to make the memorable moments happy ones.
Evoking a feeling of happiness, “All I want for Christmas is… JOY" complies with the social distancing measures in place across London throughout December. Offering locals the chance to step outside their homes and experience an art installation exploding with holiday spirit.