"All I want for Christmas is… JOY"

by JOY Bomb London (Aka artist Amy Broch)

Plug back into JOY - A new interactive art installation that invites the public to have Fun for Fun’s sake.


Thursday 3rd December – Sunday 3rd January

Live actors will be on site 12-8 pm on Friday 18th and Saturday 19th

Wednesday 23rd (Cancelled due to Covid restrictions)
Christmas Eve from 10-1pm (Cancelled due to Covid restrictions)

Saturday 2nd and Sunday 3rd from 12-8pm


Ground floor window
48 Brook Street, Mayfair, London, W1K 5DR


This December, JOY Bomb London (artist Amy Broch) is back and inviting Londoners to peel themselves away from the cold, grey streets and heavy skies of 2020, to press their noses against the warm glass of the JOY Bomb purple pocket of the universe. Broch has created a playful art installation where whimsical characters become alive and interact with the public, to create joy bombs, an artistic equivalent to photo bombing.

Drawing inspiration from childhood nostalgia, pop culture, and the irreverent contents of Broch's shimmering candy-coated brain, this pop-up encourages the public to connect and enjoy a little silliness and laugh away the worries that 2020 brought them. This limited-time-only pop-up art installation on London's prestigious Brook Street offers a welcome break from reality. It's blueberry spirit, and helium-light delights whisk the viewer away to a friskier place: a world where fruity desserts nestle into pink and purple fur, balloons are super-sized, and lilac reigns supreme.

Many Scientists believe that a good laugh is a break for your brain; it can restore hope and revive optimism. The drive behind each multi-sensory installation to date is to make the memorable moments happy ones.

Evoking a feeling of happiness, “All I want for Christmas is… JOY" complies with the social distancing measures in place across London throughout December. Offering locals the chance to step outside their homes and experience an art installation exploding with holiday spirit.

JOYcember is a special time when doubts and fears melt away, with love and hope and…..balloons!
— Artist, Amy Broch


Amy Broch

JOY Bomb London was created by whimsical gangster and emerging conceptual artist Amy Broch after her husband Sean was diagnosed in 2018 with ALS. Amyotrophic Lateral Sclerosis is a neurological disease that involves the nerve cells that are responsible for controlling voluntary muscle movements such as walking and talking.  Learning that happiness was linked to better treatment outcomes and longevity for ALS patients was a big moment. Suddenly, the colourful, playful installations Amy had been creating and experimenting with for years had a greater significance - JOY Bomb London was born, and its creative mission became FUN for FUN's sake.  

Proceeds from every installation support the Healey Center for ALS in memory of Sean, who passed in May of 2020. It is the largest hospital-based research program in the world and supports early stage trials of promising ALS treatments. 



by Amy Broch

Fun for Fun’s sake

2 - 18 October 2020


Ground floor window
48 Brook Street, Mayfair, London, W1K 5DR

With social distancing in place and lockdown tensions continuing to rise, in a previously empty city centre shopfront artist Amy Broch created a playful art installation where whimsical characters became alive and interacted with the public outside.

Broch’s installations embrace possibility and hope through eliciting a sense of joy and humour in an otherwise turbulent world.

My artwork aims to provide a therapeutic release for people, each and every day is important, and I would like to make people as happy as possible - I build my joy bombs with the aim of filling people’s hearts with tiny joy drops.
— Amy Broch